Handwritten Mail for Retail & E-commerce Brands
Retail and e-commerce brands use Handfelt to add real handwritten notes to orders and campaigns — lifting repeat purchases and loyalty by making customers feel personally valued.
The challenge
A great unboxing and post-purchase experience builds loyalty, and a handwritten card makes a product feel personal — but writing one for every order or VIP simply doesn't scale by hand.
How Handfelt helps
- Thank-you inserts and welcome notes for new customers
- VIP, win-back, and loyalty campaigns
- Seasonal and milestone notes
- Personalize by purchase history or segment
- Add a signature, logo, or QR code to drive a next action
Why handwritten mail works here
A reproduced handwritten note more than doubled customer spending, while a printed-font note produced no lift (Kim, Choi & Kim, Journal of Interactive Marketing, 2022).
People spend about 45% longer with a piece of mail than with a digital ad (Vericast, 2024).
Recipients are consistently more moved by a handwritten note than senders expect (Kumar & Epley, Psychological Science, 2018).
Related
Want to see a sample in your own handwriting?